Quick Rip: Meet Groove Outdoors, a new lifestyle brand from Groove Solventless celebrating the people, places, and moments that inspire us to get outside. Expect new merch, gear, and stories from our Montana community, with giving back at the heart of it all. To kick things off, $0.25 from every Groove product sold will support the Bob Marshall Wilderness Foundation.
Rooted in Montana. Inspired by the outdoors. Committed to giving back.
Some of our favorite moments happen somewhere outside. An early morning on the river. A weekend deep in the Bob. A few miles on the trail that leave you feeling better than when you started.
That connection to the outdoors runs deep within our team, and it’s the inspiration behind Groove Outdoors—a new lifestyle brand and extension of Groove Solventless, rooted in Montana and built around our love for getting outside.
Montana is home for us. It’s where we work, create, explore, and spend time with the people who matter most. With so many local Montanans on our team, the outdoors has always been part of Groove’s story. Groove Outdoors gives us a way to share that part of who we are and give back to the places that mean so much to us.
The people. The places. The moments in between.
Everyone has their own reason for heading outside. For some, it’s the focus of archery or the anticipation of a day on the water. For others, it’s finding a little perspective on a backpacking trip or taking the dogs out after a long day.
Through Groove Outdoors, we’ll share stories from our team and community about what those experiences mean to them. You’ll also see new merch and branded gear inspired by our Montana roots, made to come along wherever you find your groove.
Giving back to a place we love.
A central part of Groove Outdoors is caring for the places that give us so much. We’re beginning that commitment by supporting the Bob Marshall Wilderness Foundation, with $0.25 from every Groove product sold going to the foundation.
The Bob holds a special place in our team’s hearts. It’s somewhere we return to for adventure, connection, and time away—and somewhere we want to help care for so others can experience it, too.
This is just the beginning. We look forward to sharing the stories, collaborations, and adventures ahead, and bringing our community along for the ride.
